Terras Communications is a personalised sports marketing and communications solutions company that creates front-line brands through exclusive, creative and practical implementation and all inclusive brand management.
We invent dynamic and exclusive brand experiences, creating a new platform for consumers, retailers and businesses to interact with brands, products or services. As a through-the-line services agency, we focus on driving sales, retention and building brand equity.
We pride ourselves on our creativity, passion and dedication as we strive to influence consumer behaviour along the path to purchase.
Terras Communications is powered by LAUREN TERRAS who is an award winning through-the-line concept and PR specialist. She successfully and effortlessly merges above- and below-the-line efforts to create amplified exposure and media mileage. Lauren started her career in the film and stills industry as a producer and stylist and later moved onto Coca Cola to explore her passion for branding.
This moved her into print media working for companies such as Touchline Media, Media 24, Media Nova and AVUSA before starting Goactive8 in 2008 (rebranded to Terras Communications in 2014). Her passion for good design, food and sports lead her to focus on this niche yet vibrant market.
ANNA POTGIETER is our Graphic Design Specialist. She has been in the industry for more than 10 years. More recently being the in-house designer and photographer for the Nelson Mandela Bay Stadium in Port Elizabeth. Where she worked mostly on sports advertising for all their rugby and soccer events hosted there.
Since relocating to Johannesburg, she specialises in below-the-line advertising, ranging from Corporate Identity, Inner & Outer Building Signage, Adverts for Newspapers / Magazines, Advertising Billboards, Point-Of-Sale Solutions, Packaging Design, and even Branded Sports Kits. With clients ranging from Nestle Chocolate, Walmer Park Shopping Centre, J&B Met, EPRU, Chippa United, LaLiga (Spanish Football League), SARU, and Sun International.
CECILIA STEENBERG is our Sponsorship Specialist. She started her career in 2003 as a FMCG Brand & Consumer Marketer working with premium FMCG brands.
In 2012 she joined Octagon Marketing as Senior Account Manager. Her work on those accounts received Three Sport Industry Award Nominations during 2012 & 2013. Cecilia then relocated to NZ to work with global insurance giant AIG, Title Sponsor of the All Blacks and NZRU.
ALICIA PILLAY is our Content Specialist. She has worked with EWN sport for 7 years where she covered various sports including rugby. Her duties included live reporting from press conferences as well as from matches through out the season. The content was broadcast for radio as well as online and it varied from Varsity Cup and Super Rugby to test match rugby.
GOODWILL MOYO is our Crowd Engagement Specialist. With over 10 years of marketing & communications management experience, Goodwill has had the opportunity to work with some of SA’s leading brands including Louis-Vuitton, Moet, Hennessy, Nashua and South African Rugby Union.
He has built a career that has focused on brand growth strategies and staff motivation. His departure from more classical forms of media has always been driven by the desire to find innovative ways to get the consumer to use new media products and platforms. His focus now lies squarely on engaging fans within the sporting arena.
RAFIQ WAGIET is our Content Producer. He has been a sports reporter since 2010, with his main focus on rugby.
He has covered school rugby, club as well as Currie Cup, Super Rugby and international rugby, and Rafiq was the official Stormers reporter during his time at EWN Sport. He has now moved to Durban where he covers super rugby.
KATE THOMPSON is our Lifestyle Partner. She has a wealth of PR knowledge and experience, having worked locally and abroad for 15+ years. Kate was a senior part of the communications team that managed the 2010 FIFA World Cup South Africa campaign for technical sponsor, adidas, and managed the adidas Sports Performance portfolio for 8 years. Kate worked closely with other sporting brands including Fives Futbol, Engen Petroleum’s sponsorship marketing, LaLiga and more.